Australian Challenge Coins

What’s the story with challenge coins?

It’s an American thing, that like most influences, has found its way into Australia’s military, police and first responder units and associations over the years.

There are a slew of stories about the introduction of challenge coins into common usage, perhaps the most likely is the one where members of the WWII clandestine services, like the OSS (Office of Strategic Services) used a particular coin as a challenge – like a pass phrase – to identify themselves.

Since then, its been widely adopted, moreso since the Viet Nam era, where most units in Australia have their own coins, and we’ve been privileged to design and manufacture many of them.

How do use challenge coins? Originally, someone threw down the challenge by flashing their coin – if you couldn’t flash yours in return, you bought the next round of drinks. Since then, they’ve become a symbolic gift between members of different services, units or associations.

So. How do you organise your own?

The custom challenge coin process is simple. Our system for challenge coin orders couldn’t be simpler; regardless of your location worldwide.

  • Your choice of metal colour finish, often bright gold or nickel silver (and others).
  • Prices cover challenge coins up to 60mm in diameter (most are 40mm).
  • Your choice of soft enamel colours hand-painted onto your design.
  • Double sided design, with one side 3D the other usually 2D.
  • Low, once-only, set-up die or mould charges.
  • Your price includes final art and design based on your ideas.
  • There are no further set-up charges when you re-order within two (2) years.

Custom Challenge Coin Prices

Coin Type Prices Per Coin/Unit
40mm Diameter Challenge Coins 50 100 300 500 1000 2000
Coins with No Colour $6.89 $4.40 $3.71 $3.51 $3.45 $3.40
Coins with One Side with Up to 7 Colours $7.24 $4.65 $4.23 $4.20 $4.15 $4.10
Coins with Up to 7 Colours on Both Sides $7.67 $4.85 $4.51 $4.45 $4.38 $4.33
Free dies/moulds on coin orders of 500+ units
45mm Diameter Challenge Coins 50 100 300 500 1000 2000
Coins with No Colour $7.29 $4.98 $3.98 $3.94 $3.78 $3.73
Coins with One Side with Up to 7 Colours $8.26 $5.68 $5.23 $4.73 $4.40 $4.35
Coins with Up to 7 Colours on Both Sides $8.61 $5.75 $5.41 $5.29 $5.28 $5.23
Free dies/moulds on coin orders of 500+ units
50mm Diameter Challenge Coins 50 100 300 500 1000 2000
Coins with No Colour $8.31 $5.68 $5.12 $4.90 $4.68 $4.63
Coins with One Side with Up to 7 Colours $8.99 $6.13 $5.80 $5.43 $5.17 $5.12
Coins with Up to 7 Colours on Both Sides $9.51 $6.32 $6.00 $5.77 $5.62 $5.57
Free dies/moulds on coin orders of 500+ units
60mm Diameter Challenge Coins 50 100 300 500 1000 2000
Coins with No Colour $9.21 $6.39 $6.27 $5.88 $5.55 $5.50
Coins with One Side with Up to 7 Colours $9.97 $6.48 $6.37 $6.11 $5.93 $5.88
Coins with Up to 7 Colours on Both Sides $10.56 $6.88 $6.59 $6.22 $5.98 $5.93

Challenge Coin Die/Mould Fees

Coin Sizes 40mm 45mm 50mm 60mm
Die/mould Setup Fees $175.00 $200.00 $225.00 $250.00
Second Side $87.50 $100.00 $112.50 $125.00
Free dies/moulds on coin orders of 500+ units

How do you get the ball rolling?

  1. Contact us with your request and rough layout of your ideas.
  2. Once you approve the design, we send the details and the proof to our production department where the challenge coin is made. Production times vary depending on the details of the coin.
  3. Your new challenge coins will be shipped directly to you following production, usually within 3-4 weeks (genuine rush orders may be available in 2-3 weeks).
  4. What are the payment arrangements? 50% deposit is required at the time of placing your order, the remainder is paid on or before the shipping date. You can pay by bank transfer (direct deposit), credit/debit card or for small orders, PayPal.

Help for all our products is just an email or a phone call away. If you encounter any problems or have questions once you purchased from Heritage; the after-sale service never stops!

We make loads of stuff!

  • Badges and Name Tags
  • Challenge Coins
  • Coffee Mugs and Steins
  • Cuff Links
  • Embroidered Patches
  • Key Rings and Luggage Tags
  • Medals and Medallions
  • Mouse Mats
  • Regimental Ties
  • Stubby Holders
  • Unit Desk and Wall Plaques

The legal bit: All sales are final – due to the custom nature of the products we manufacture, all sales are final. Sorry, but please understand, once an order has been submitted for production, it simply cannot be cancelled for any reason.

Get a quote here

Do you have a challenge coin story? A photo of one you’re proud of you can share? 

Or maybe you’ve heard a different story that might turn out to be the real origin of challenge coins? Take a minute and share it below in the comments below. Love to hear your stories!

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